{"product_id":"9780130389916","title":"How to Write Proposals and Grant Applications That Win","description":"\u003cp\u003eThis is the eBook version of the printed book.  If the print book includes a CD-ROM, this content is not included within the eBook version.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About the New Rules of Business Writing\u003c\/i\u003e (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.\u003c\/p\u003e \u003cp\u003eHow to write successful proposals and grant applications.\u003c\/p\u003e \u003cp\u003eTwo technology companies regularly apply for government defense contracts by responding to requests for proposals (RFPs). One reaps modest success. While the executives usually voice a \"win some, lose some\" attitude, they are always surprised when a bid fails because \"our engineers are the best in the business.\" The second lands a steady stream of contracts; some of which are a distinct reach. What's the difference?\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47149490831600,"sku":"9780130389916","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780130389916_p0.jpg?v=1763640001","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780130389916","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}