{"product_id":"9780130389992","title":"Writing Great Web Site Content (Because Reading on a Screen Is Different than on Paper)","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About the New Rules of Business Writing\u003c\/i\u003e (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCreate effective Web sites and content: Six utterly crucial points you must know before you start!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eBuilding a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–\u003ci\u003enot\u003c\/i\u003e readers. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47149490864368,"sku":"9780130389992","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780130389992_p0.jpg?v=1763640766","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780130389992","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}