{"product_id":"9780130650740","title":"The IT Payoff: Measuring the Business Value of Information Technology Investments","description":"\u003cp\u003eDoes technology really add value? If so, when? What's the best way to quantify and maximize technology ROI? \u003ci\u003eThe IT Payoff\u003c\/i\u003e gives you powerful new tools for answering critical technology investment questions. Discover where technology can add the greatest value; when to adopt new technologies; how to coordinate process and technology change, and more. Includes new metrics, hands-on templates, and a complete action plan for making smarter funding decisions! \u003c\/p\u003e\u003cp\u003e\u003ci\u003eOne of the 5 Best Technology Books as cited by About.com\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47059096699120,"sku":"9780130650740","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780130650740_p0.jpg?v=1763640129","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780130650740","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}