{"product_id":"9780131375192","title":"Innovating in a Connected World: Harnessing the Vast Creative Potential Outside Your Company","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World \u003c\/i\u003e(ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCrowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eIn their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain--the vast creative potential that lies beyond the firm’s boundaries. However, most executives feel that they don’t know how to reach the Promised Land....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080187199728,"sku":"9780131375192","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131375192_p0.jpg?v=1763640795","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131375192","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}