{"product_id":"9780131377653","title":"Active Storytelling: Using Video News Releases for PR Professionals","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003ePutting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR \u003c\/i\u003e(ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePowerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e    \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSocial media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47079992197360,"sku":"9780131377653","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131377653_p0.jpg?v=1763640071","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131377653","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}