{"product_id":"9780131377691","title":"PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results","description":"\u003cp\u003eThis Element nis an excerpt from \u003ci\u003ePR 2.0: New Media, New Tools, New Audiences \u003c\/i\u003e(ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUse advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, \u003ci\u003eall the way to consumers\u003c\/i\u003e. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080542404848,"sku":"9780131377691","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131377691_p0.jpg?v=1763640057","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131377691","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}