{"product_id":"9780131377738","title":"Social Networking for Promoting YOU as a Brand","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003ePutting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR \u003c\/i\u003e(ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYou’re the brand. Learn how to use social media to promote your brand more effectively than ever before.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective “brand” can also impact the brands you might represent. The one thing that connects everything is you. You’re on the frontlines for everything related to you--\u003ci\u003eand\u003c\/i\u003e everything you represent, now and in the future.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080135491824,"sku":"9780131377738","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131377738_p0.jpg?v=1763640118","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131377738","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}