{"product_id":"9780131377820","title":"PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003ePutting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR \u003c\/i\u003e(ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDiscover the \u003ci\u003enew\u003c\/i\u003e public relations for the Web 2.0 era--and what it means to \u003ci\u003eyou\u003c\/i\u003e, the PR professional or client.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWeb 2.0 introduced the new read\/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships.... \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080135557360,"sku":"9780131377820","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131377820_p0.jpg?v=1763640139","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131377820","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}