{"product_id":"9780131385375","title":"Building a TypePad Blog People Want to Read","description":"Today, it seems everyone—from multinational corporations to your kid’s second-grade teacher—has a blog. They all have one, in part, because they have information they want to share with others—from customers and clients to neighbors and parents. But to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, you’ll learn how to:\u003cbr\u003e \u003cul\u003e \u003cli\u003eSet up your account and work with blog-specific settings.\u003c\/li\u003e \u003cli\u003eCustomize your blog to fit your personal or business needs.\u003c\/li\u003e \u003cli\u003eManage your site with TypePad’s Dashboard.\u003c\/li\u003e \u003cli\u003eMonitor and make sense of traffic.\u003c\/li\u003e \u003cli\u003eWork with pages and—of course—publish your posts.\u003c\/li\u003e \u003cli\u003eDeal with comments, manage trackbacks, and handle comment spam.\u003c\/li\u003e \u003cli\u003eFind a stock theme—or customize one yourself.\u003c\/li\u003e \u003cli\u003eWork with images and photos.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47079033503984,"sku":"9780131385375","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131385375_p0.jpg?v=1763640743","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131385375","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}