{"product_id":"9780131403123","title":"Investment Fables: Exposing the Myths of \"Can't Miss\" Investment Strategies","description":"\u003cp\u003eThe truth about 13 of today's most widely touted investment strategies.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e10 powerful lessons for every investor \u003c\/li\u003e\n\u003cli\u003eOvercoming the enduring myths about markets \u003c\/li\u003e\n\u003cli\u003eHigh dividend stocks: better and safer than bonds--or not? \u003c\/li\u003e\n\u003cli\u003eCheap stocks: cheap for a reason? \u003c\/li\u003e\n\u003cli\u003eShould you invest in quality? Momentum? The next big thing? Or what?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou've heard 'em. (Maybe even from your broker!) They're the \"can't lose\" investment stories that promise you a no-risk path to profits …\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\"Buy companies trading below book value.\" \u003c\/li\u003e\n\u003cli\u003e\"Follow the momentum.\" \u003c\/li\u003e\n\u003cli\u003e\"Buy stocks with low P\/Es.\" \u003c\/li\u003e\n\u003cli\u003e\"Stick with quality.\" \u003c\/li\u003e\n\u003cli\u003e\"Buy after bad news.\" \u003c\/li\u003e\n\u003cli\u003e\"Buy after good news.\" \u003c\/li\u003e\n\u003cli\u003e\"Follow the insiders.\" \u003c\/li\u003e\n\u003cli\u003e\"Do whatever Warren Buffett's doing.\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAnd on, and on, and on …\u003c\/p\u003e\u003cp\u003eThey sound good. But do they really work? You're about to find out.\u003c\/p\u003e\u003cp\u003eIn Investment Fables, one of the world's leading investment researchers runs the numbers on 13 of today's most widely touted strategies, objectively answering the questions your broker can't answer. Has it worked over the long term? Over the short term? If it made sense once, does it still make sense? Are the promised benefits a statistical mirage? Could it work, as one part of your investment strategy? What are the downsides–and how can you mitigate them?\u003c\/p\u003e\u003cp\u003eIf you want to make smarter investment decisions, you'll find this book utterly indispensable.\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47011610591472,"sku":"9780131403123","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131403123_p0.jpg?v=1763640102","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131403123","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}