{"product_id":"9780131423985","title":"Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures","description":"\u003cp\u003e\"This book provides a strong foundation for impending entrepreneurs to aid in \u003c\/p\u003e\u003cp\u003edetermining the possible positive outcomes of the venture.\"\u003c\/p\u003e\u003cp\u003e–Marcy Freed, President, VitalStim, Inc.\u003c\/p\u003e\u003cp\u003e\"This book deals very bravely with the opportunity of technology entrepreneurship. This is a great, courageous effort.\"\u003c\/p\u003e\u003cp\u003e–Jerome S. Engel, Executive Director, Lester Center for Entrepreneurship and Innovation, University of California, Berkeley\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eFinding Fertile Ground\u003c\/i\u003e provides a terrifically engaging perspective on the mindset \u003c\/p\u003e\u003cp\u003eof the successful entrepreneur. Scott Shane's well-structured analysis and thought-provoking conclusions give would-be entrepreneurs a great set of tools to use in assessing opportunities and risks. I highly recommend this as a 'must-read' for \u003c\/p\u003e\u003cp\u003eanyone considering starting a new venture.\"\u003c\/p\u003e\u003cp\u003e–David Courtney, Executive Vice President and Board Member of TiVo, Inc.\u003c\/p\u003e\u003cp\u003e\"Truly great technology startup opportunities are very rare and therefore very hard to identify. Scott Shane's new book is unique because it helps technology entrepreneurs systematically analyze their idea, step by step through ten major screens, much like the prospector screens away dirt to expose any nuggets of gold. It is a must read for entrepreneurs determined to build only great high tech businesses.\"\u003c\/p\u003e\u003cp\u003e–Ian C. MacMillan, Academic Director: Snider Entrepreneurial \u003c\/p\u003e\u003cp\u003eResearch Center, Sullivan Professor of Management\u003c\/p\u003e\u003cp\u003eThe Wharton School, University of Pennsylvania\u003c\/p\u003e\u003cp\u003e\"If you don't have the money to pay for this book now, give the bookstore an IOU. \u003c\/p\u003e\u003cp\u003eYour chances of being able to pay it back with high interest will rise with every chapter. The author and I share two core beliefs: the critical importance of selling, and the need for potential entrepreneurs to be tech savvy, even if they are not techie.\"\u003c\/p\u003e\u003cp\u003e–Kenneth P. Morse, Managing Director, MIT Entrepreneurship Center\u003c\/p\u003e\u003cp\u003eThe author of over 50 scholarly articles on entrepreneurship and innovation management, \u003c\/p\u003e\u003cp\u003eDr. Shane's books include A General Theory of Entrepreneurship, Foundations of Entrepreneurship, Entrepreneurship: A Process Perspective, and Academic Entrepreneurship. He edits the Innovation and Entrepreneurship Division of the leading scholarly journal, Management Science. Dr. Shane holds a Ph.D. from \u003c\/p\u003e\u003cp\u003eThe Wharton School, University of Pennsylvania.\u003c\/p\u003e\u003cp\u003eMost efforts at starting a new business fail. But yours can succeed if you find the right \u003c\/p\u003e\u003cp\u003ebusiness opportunity and understand the key success factors. This book shows how.\u003c\/p\u003e\u003cp\u003eIf you're starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. This book is the first complete framework for entrepreneurs who want to start high technology businesses.\u003c\/p\u003e\u003cp\u003eThe author identifies the key factors associated with long-term success. You'll discover how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. Along the way, Shane shows how to account for crucial issues such as network externalities, and the emergence of dominant designs and technical standards.\u003c\/p\u003e\u003cp\u003eUnlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. There's no better way to find your best opportunities.\u003c\/p\u003e\u003cp\u003eIndispensable tools for every high-tech entrepreneur, manager, and investor\u003c\/p\u003e\u003cp\u003eThe right market and more: what it'll take to be \"the next Google\"\u003c\/p\u003e\u003cp\u003eAssess the market potential for products nobody's even imagined before\u003c\/p\u003e\u003cp\u003eBeat the biggest players–from the smallest garage Overcome your largest, most established competitors\u003c\/p\u003e\u003cp\u003eCreate powerful barriers to entry and imitation Keep your markets to yourself–no matter how big they grow\u003c\/p\u003e\u003cp\u003e© Copyright Pearson Education. All rights reserved.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wharton School Publishing","offers":[{"title":"Default Title","offer_id":47022354858224,"sku":"9780131423985","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131423985_p0.jpg?v=1763640751","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131423985","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}