{"product_id":"9780131873728","title":"Firms of Endearment: How World-Class Companies Profit from Passion and Purpose","description":"\u003cp\u003eToday’s best companies \u003ci\u003eget it\u003c\/i\u003e. From Costco\u003csup\u003e®\u003c\/sup\u003e to Commerce Bank, Wegmans to Whole Foods\u003csup\u003e®\u003c\/sup\u003e: they’re becoming the ultimate value creators. They’re generating \u003ci\u003eevery\u003c\/i\u003e form of value that matters: \u003ci\u003eemotional, experiential, social, and financial\u003c\/i\u003e. And they’re doing it for \u003ci\u003eall\u003c\/i\u003e their stakeholders. Not because it’s “politically correct”: \u003ci\u003ebecause it’s the only path to long-term competitive advantage\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eThese are the \u003ci\u003eFirms of Endearment\u003c\/i\u003e. Companies people \u003ci\u003elove\u003c\/i\u003e doing business with. \u003ci\u003eLove\u003c\/i\u003e partnering with. \u003ci\u003eLove\u003c\/i\u003e working for. \u003ci\u003eLove\u003c\/i\u003e investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. \u003c\/p\u003e\u003cp\u003eYou need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—\u003ci\u003etruly\u003c\/i\u003e great—\u003ci\u003ethis\u003c\/i\u003e is your blueprint. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFirms of Endearment\u003c\/i\u003e illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA\u003csup\u003e®\u003c\/sup\u003e, Commerce Bank and Costco\u003csup\u003e®\u003c\/sup\u003e, Wegmans and Whole Foods\u003csup\u003e®\u003c\/sup\u003e: how they earn the powerful loyalty and affection that enables truly breathtaking performance. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you \u003ci\u003emust\u003c\/i\u003e do all this, or risk being left in the dust... and \u003ci\u003ehow to get there\u003c\/i\u003e from wherever you are now. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47022027931888,"sku":"9780131873728","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780131873728_p0.jpg?v=1763777924","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780131873728","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}