{"product_id":"9780132100533","title":"Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth","description":"\u003cp\u003eInnovate for the future or optimize the present? Reach new markets or build existing ones?\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDon’t choose. Don’t settle. Do both.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e In \u003ci\u003eDoing Both: Capturing Today’s Profit and Driving Tomorrow’s Growth\u003c\/i\u003e, Cisco Senior Vice President Inder Sidhu shows you how. Over the past seven years, Cisco’s \u003ci\u003eDoing Both\u003c\/i\u003e strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eDoing Both\u003c\/i\u003e means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSidhu explains why “doing both” is today’s best growth strategy. Drawing on Cisco’s hard-won insights and the experiences of companies like Procter \u0026amp; Gamble, Whirlpool, and Harley-Davidson, he presents a complete blueprint for “doing both” in your company, through:\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e·    Sustaining \u003ci\u003eand\u003c\/i\u003e Disruptive Innovation\u003c\/p\u003e  \u003cp\u003e·    Existing \u003ci\u003eand\u003c\/i\u003e New Business Models\u003c\/p\u003e  \u003cp\u003e·    Optimization \u003ci\u003eand\u003c\/i\u003e Reinvention\u003c\/p\u003e  \u003cp\u003e·    Satisfied Customers \u003ci\u003eand\u003c\/i\u003e Gratified Partners\u003c\/p\u003e  \u003cp\u003e·    Established \u003ci\u003eand\u003c\/i\u003e Emerging Countries\u003c\/p\u003e  \u003cp\u003e·    Doing Things Right \u003ci\u003eand\u003c\/i\u003e Doing What Matters\u003c\/p\u003e  \u003cp\u003e·    Superstar Performers \u003ci\u003eand\u003c\/i\u003e Winning Teams\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071548244208,"sku":"9780132100533","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132100533_p0.jpg?v=1763640137","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132100533","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}