{"product_id":"9780132116855","title":"The Ultimate Web Marketing Guide","description":"\u003cp\u003e \u003cb\u003eEVERYTHING \u003c\/b\u003eYOU NEED TO KNOW ABOUT WEB, MOBILE, \u0026amp; SOCIAL MARKETING!\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eYour expert, up-to-the-minute, A-Z reference \u0026amp; how-to guide\u003c\/li\u003e  \u003cli\u003eChoose the right goals, media, \u0026amp; tools\u003c\/li\u003e  \u003cli\u003ePlan, execute, measure, \u0026amp; optimize\u003c\/li\u003e  \u003cli\u003eAvoid costly mistakes!\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eNow, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eIt’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eTHE \u003ci\u003eONLY \u003c\/i\u003eCOMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: \u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eCreating effective web\/online marketing plans and budgets\u003c\/li\u003e  \u003cli\u003eIntegrating online and traditional marketing\u003c\/li\u003e  \u003cli\u003eDesigning great sites--including ecommerce sites\u003c\/li\u003e  \u003cli\u003eGetting actionable answers from web analytics\u003c\/li\u003e  \u003cli\u003eProfiting from search engine marketing (SEM) and optimization (SEO)\u003c\/li\u003e  \u003cli\u003eExecuting winning pay-per-click and display ad campaigns\u003c\/li\u003e  \u003cli\u003eDeveloping effective email lists and campaigns\u003c\/li\u003e  \u003cli\u003eBuilding two-way conversations with customers and prospects\u003c\/li\u003e  \u003cli\u003eMarketing on Facebook, Twitter, and other social media\u003c\/li\u003e  \u003cli\u003eCreating an online PR media room\u003c\/li\u003e  \u003cli\u003eMarketing through YouTube and podcasts\u003c\/li\u003e  \u003cli\u003eSelling through iPhone and Android apps\u003c\/li\u003e  \u003cli\u003eManaging web\/online marketing coherently and efficiently\u003c\/li\u003e  \u003cli\u003eTracking performance--and improving it!\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eTechnical accuracy guaranteed by Econsultancy’s Rebecca Lieb\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106376007920,"sku":"9780132116855","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132116855_p0.jpg?v=1763640838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132116855","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}