{"product_id":"9780132120074","title":"When You and Your Customers Make the Products Together","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003e33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking\u003c\/i\u003e (9780137154357) by Juliette Powell. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to dramatically improve your products’ performance by building them around user ideas and submissions. \u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhen a couple of college dropouts with no formal business training got together with $500 each and decided to start a T-shirt shop on the Web, nobody paid much attention. Not at first, anyway. Jeffrey Kalmikoff and Jake Nickell built their own ongoing, community-based T-shirt design contest--and became the multimillionaire creators of a new standard of peer, “crowdsourced” production on the Internet.... \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119495921904,"sku":"9780132120074","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132120074_p0.jpg?v=1763640352","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132120074","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}