{"product_id":"9780132120098","title":"Social Media as Your New Business Platform","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003e33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking\u003c\/i\u003e (9780137154357) by Juliette Powell. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow Gary Vaynerchuk used social media to build a business, a brand, and a powerful new revenue stream. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eFrom the beginning, Gary Vaynerchuk saw things a little differently from traditional wine connoisseurs--and soon realized he could use this difference to stand above the crowd. Never short on ideas, Gary pulled out his little video camera, planted it on his worktable, and started a live video blog (vlog). In short order, the overflow of Gary’s fans began to watch his weekly recommendations online and purchase wine through his Web site...\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119396569328,"sku":"9780132120098","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132120098_p0.jpg?v=1763640220","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132120098","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}