{"product_id":"9780132138437","title":"Grab Your Audience's Attention: First Impressions Set the Presentation On or Off--Course","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eSo What?: How to Communicate What Really Matters to Your Audience \u003c\/i\u003e(ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCreate an irresistible “Positioning Statement” that will make \u003ci\u003eeveryone\u003c\/i\u003e want to know more about you! \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe cliche “You never get a second chance to make a first impression” is absolutely right. And the way you answer the question, “What do you do for a living?” usually determines whether or not people will want to listen to what you have to say. To get them engaged immediately....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080068415728,"sku":"9780132138437","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132138437_p0.jpg?v=1763641514","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132138437","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}