{"product_id":"9780132138482","title":"Design Matters--A Lot: Don't Develop Products Without It!","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eFrom Concept to Consumer: How to Turn Ideas into Money\u003c\/i\u003e (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhy design matters more now than ever, what \u003ci\u003eevery\u003c\/i\u003e company can learn from Apple, and a five-step industrial design process that \u003ci\u003eworks\u003c\/i\u003e. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eOne element is among the most important parts of creating a successful consumer technology product: industrial design. It’s so powerful that it can impact the emotional bond between product and user. As products become smaller and more personal, they become expressive of who we are. Thus, ID becomes even more important....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080064712944,"sku":"9780132138482","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132138482_p0.jpg?v=1763640896","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132138482","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}