{"product_id":"9780132143240","title":"Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About Creating Brands People Love \u003c\/i\u003e(ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eGet branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080481489136,"sku":"9780132143240","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132143240_p0.jpg?v=1763640229","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132143240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}