{"product_id":"9780132143288","title":"Communities of Innovation: How Video Game Makers Capture Millions of Dollars of Innovation from User Communities and You Can, Too!","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eChanging the Game: How Video Games Are Transforming the Future of Business \u003c\/i\u003e(ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUnleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFollowing its release, fans invested $16.5 million of labor in the World War II game \u003ci\u003eBattlefield 1942\u003c\/i\u003e--\u003ci\u003efor free\u003c\/i\u003e. Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren’t the only products that attract communities of user innovators. \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080064778480,"sku":"9780132143288","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132143288_p0.jpg?v=1763640232","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132143288","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}