{"product_id":"9780132143325","title":"Delivering the Promise of Your Brand, Keeping the Promise. . .and Other Keys to Creating Brands People Love: Keeping the Promise. . .and Other Keys to Creating Brands People Love","description":"\u003cp\u003eThis Element is an ecerpt from \u003ci\u003eThe Truth About Creating Brands People Love \u003c\/i\u003e(ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eBuild a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. \u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e  \u003cp\u003eA brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080208892144,"sku":"9780132143325","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132143325_p0.jpg?v=1763640851","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132143325","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}