{"product_id":"9780132143639","title":"How Great Products and Services Supply Great User Experiences","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eDo You Matter?: How Great Design Will Make People Love Your Company\u003c\/i\u003e (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to make sure customer experience permeates \u003ci\u003eevery\u003c\/i\u003e corner of your company--and \u003ci\u003eall\u003c\/i\u003e your products and services. \u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e  \u003cp\u003eAs CEO, you’re so dedicated to customer experience that in 1985 when a line of your company’s refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: “Worst product, worst experience ever! \u003ci\u003eNever\u003c\/i\u003e buy a Haier product!” \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080542503152,"sku":"9780132143639","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132143639_p0.jpg?v=1763640534","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132143639","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}