{"product_id":"9780132144070","title":"We Are Smarter Than Me: Crowdsourcing New Businesses","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eWe Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business \u003c\/i\u003e(ISBN: 9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUse crowdsourcing to create marketable new products and content--and blow away your traditional competitors!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhen communities help manufacture companies’ products or content, the advantages over traditional business models are huge. At iStock, for instance, contributors create the product \u003ci\u003eand\u003c\/i\u003e deliver it in market-ready format. With little inventory expense or traditional overhead, the company can price the product far below old-model competitors. Here are more examples of crowdsourcing at work.... \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080540799216,"sku":"9780132144070","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132144070_p0.jpg?v=1763640232","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132144070","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}