{"product_id":"9780132144254","title":"Why Your Company Must Have a Design Culture","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eDo You Matter?: How Great Design Will Make People Love Your Company\u003c\/i\u003e (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTake a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080064975088,"sku":"9780132144254","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132144254_p0.jpg?v=1763640360","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132144254","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}