{"product_id":"9780132159340","title":"Writing E-mails That Have a Clear Purpose","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThie Element is an excerpt from \u003ci\u003eThe Truth About the New Rules of Business Writing\u003c\/i\u003e (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eMake sure every email has a purpose--and your message is instantly clear to everyone you’re sending it to.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWe’ve become a nation of scanners. We screen every incoming message for relevance and importance, and if we decide to read it, usually give it a rapid review and stop as soon as we’ve gotten the gist. We simply don’t like reading a lot of text on screen. Take this into account in crafting your e-mails. Keep these things in mind....\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106434728176,"sku":"9780132159340","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132159340_p0.jpg?v=1763640234","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132159340","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}