{"product_id":"9780132159562","title":"Make Everything You Write Matter, Even E-mail","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eT\u003c\/i\u003e \u003ci\u003ehe Truth About the New Rules of Business Writing\u003c\/i\u003e (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz.  Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDecide \u003ci\u003ewhat\u003c\/i\u003e to say, \u003ci\u003ewhy\u003c\/i\u003e you’re saying it, and \u003ci\u003ehow\u003c\/i\u003e to say it--so you get the best results, every time!\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e    \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEverything you write reflects you. E-mails are often kicked upstairs, and as some politicians and business leaders have learned the hard way, they’re indelible. Even in the digital age, you need to \u003ci\u003eplan\u003c\/i\u003e--and here’s a step-by-step system that works for just about anything you write. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106434760944,"sku":"9780132159562","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132159562_p0.jpg?v=1763640902","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132159562","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}