{"product_id":"9780132159593","title":"Consider Your Goals When Writing","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eT\u003c\/i\u003e \u003ci\u003ehe Truth About the New Rules of Business Writing\u003c\/i\u003e (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eYour communications have more goals than you realize: \u003ci\u003earticulate\u003c\/i\u003e them all, so you can \u003ci\u003eachieve\u003c\/i\u003e them all! \u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e    \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSuppose you’re reporting on the results of an extended project you supervised. Your basic goal is to inform and document. But that’s only part of the agenda. As in many situations, you want to accomplish much more. When you articulate \u003ci\u003eall\u003c\/i\u003e your goals, you can think about your content choice--and content is always the heart of effective writing. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106376368368,"sku":"9780132159593","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132159593_p0.jpg?v=1763640192","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132159593","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}