{"product_id":"9780132161589","title":"Business and Competitive Analysis: Effective Application of New and Classic Methods (paperback)","description":"\u003cp\u003eThe Definitive How-To Guide for Business and Competitive Analysis\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e Transform raw data into compelling, actionable business recommendations \u003c\/li\u003e\n\u003cli\u003e Answer the questions executives ask—“What?” “So What?” and “Now What?” \u003c\/li\u003e\n\u003cli\u003e Today’s 24 most valuable techniques: how to choose them, how to use them \u003c\/li\u003e\n\u003cli\u003e For \u003ci\u003eeveryone \u003c\/i\u003ewho performs analysis: managers, consultants, functional specialists, and strategists \u003c\/li\u003e\n\u003cli\u003e A completely new book by the authors of the popular \u003ci\u003eStrategic and Competitive Analysis\u003c\/i\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBusiness success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eBusiness and Competitive Analysis \u003c\/i\u003e \u003c\/b\u003ebegins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis models: techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique—along with realistic assessments of strengths, weaknesses, feasibility, and business value.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47022155792624,"sku":"9780132161589","price":89.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132161589_p0.jpg?v=1763640543","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132161589","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}