{"product_id":"9780132179744","title":"How to Handle Tough Questions...When It Counts","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eIn the Line of Fire: How to Handle Tough Questions...When It Counts\u003c\/i\u003e (9780131855175), by Jerry Weissman. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eTwo Line Description\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePowerful lessons in answering tough questions from the legendary “Stormin’ Norman,” Desert Storm commander Gen. Norman Schwarzkopf.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eText Excerpt \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eDuring the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, “Stormin’ Norman” became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalists’ questions. He served as a role model for every proper Q\u0026amp;A technique….\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119496184048,"sku":"9780132179744","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132179744_p0.jpg?v=1763640382","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132179744","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}