{"product_id":"9780132312868","title":"The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise","description":"\u003cp\u003eMany technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eAuthors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. \"crowdsourcing\"). Writing for business executives, R\u0026amp;D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e  Why open innovation works so well. \u003c\/li\u003e  \u003cli\u003e  How to use open innovation to become more agile and entrepreneurial. \u003c\/li\u003e  \u003cli\u003e  How to access Idea Markets more quickly, and get more value from them. \u003c\/li\u003e  \u003cli\u003e  How to overcome new forms of \"Not Invented Here\" syndrome. \u003c\/li\u003e  \u003cli\u003e  How to implement cultural, organizational, and management changes that lead to greater innovation. \u003c\/li\u003e  \u003cli\u003e  New trends in open innovation–and the opportunities they present. \u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eThe authors present many new open innovation case studies, from P\u0026amp;G and Eli Lilly to NASA and the City of Chicago.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071579406576,"sku":"9780132312868","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132312868_p0.jpg?v=1763640251","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132312868","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}