{"product_id":"9780132378833","title":"The Most Important Considerations for Starting Your Own Business: The Feasibility Study and Business Plan","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About Starting a Business\u003c\/i\u003e (9780137144501) by Bruce R. Barringer. Available in print and digital formats.\u003c\/p\u003e \u003cp\u003eA systematic, four-step plan for reducing the risk associated with launching a new business.\u003c\/p\u003e \u003cp\u003eThe proper sequence in planning and launching a business is as follows: 1. Identifying a business idea. 2. Screening and testing the idea to determine its initial feasibility. 3. Writing a business plan. 4. Launching the business. Complete this process to avoid falling into the \"everything about my idea is wonderful\"trap. \u003ci\u003eAll\u003c\/i\u003e business ideas have strong and weak points....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119456960752,"sku":"9780132378833","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132378833_p0.jpg?v=1763640228","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132378833","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}