{"product_id":"9780132378864","title":"Four Ways to Start Your Own Business","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About Starting a Business\u003c\/i\u003e (9780137144501) by Bruce Barringer. Available in print and digital formats.\u003c\/p\u003e \u003cp\u003eChoose the best way for you to go into business because you have more options than you may realize.\u003c\/p\u003e \u003cp\u003eThere are four common ways to get into business: starting from scratch, buying a franchise, participating in direct sales, and buying an existing business. When most people think of starting a business, they think of starting from scratch. But there are pluses and minuses to each method of getting into business.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119496347888,"sku":"9780132378864","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132378864_p0.jpg?v=1763640398","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132378864","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}