{"product_id":"9780132378901","title":"Protecting Your Business' Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About Starting a Business\u003c\/i\u003e (9780137144501), by Bruce R. Barringer. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eFailing to protect your intellectual property can destroy your business. Learn how to keep it from happening to you.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eImagine you’ve started a business to produce a new type of smoke alarm specifically for kitchens. It’s similar to other smoke alarms but is more capable of detecting a kitchen fire than any alarm on the market. You’ve named it “Kitchen Sentry.” Your tagline is “We Protect Cooks and Kitchens.” You just acquired the Internet domain name www.kitchensentryfirmalarm.com. Fortunately, while you were developing your product, you....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119457026288,"sku":"9780132378901","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132378901_p0.jpg?v=1763640219","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132378901","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}