{"product_id":"9780132378918","title":"Marketing Your New Business","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About Starting a Business\u003c\/i\u003e (9780137144501), by Bruce R. Barringer. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe three realities you must understand to create a winning marketing plan.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eMarketing is one area where hard work and ingenuity can make up for a lack of funds. It’s also an area where money can be easily wasted if a business doesn’t have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business’s marketing efforts should be consistent with its overall mission and values. For example….\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119496446192,"sku":"9780132378918","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132378918_p0.jpg?v=1763640268","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132378918","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}