{"product_id":"9780132466424","title":"Investment Risk and Disaster Don't Have to Go Hand-in-Hand","description":"\u003cp\u003eThe Element is an excerpt from \u003ci\u003eETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds \u003c\/i\u003e(ISBN: 9780137029013) by Tom Lydon. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eUse trend following to take the emotion out of investing--and much of the risk, too!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eRisk is inherent in all corners of the market--from leveraging strategies to Treasury bonds--but a whole bunch of other elements join in to create sheer disaster from it. As an investor, however, you can minimize it. As with all things in life, you can’t control the exterior. You can only control your reaction to events and how you deal with them, which the trend following strategy sets out to do.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071579472112,"sku":"9780132466424","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132466424_p0.jpg?v=1763640433","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132466424","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}