{"product_id":"9780132467476","title":"Pay As You Wish Pricing","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eSmart Pricing\u003c\/i\u003e (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhat your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eOn October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, \u003ci\u003eIn Rainbows\u003c\/i\u003e. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071653593328,"sku":"9780132467476","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132467476_p0.jpg?v=1763640174","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132467476","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}