{"product_id":"9780132467674","title":"Four Key Qualities of Any \"Pay As You Wish\" Pricing Strategy","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eSmart Pricing\u003c\/i\u003e (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWhen “pay as you wish” pricing makes sense--and how to make it work for \u003ci\u003eyou\u003c\/i\u003e. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eTypically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s \u003ci\u003eIn Rainbows \u003c\/i\u003ecampaign shared the same four key qualities as any successful “pay as you wish” pricing program....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071653658864,"sku":"9780132467674","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132467674_p0.jpg?v=1763640438","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132467674","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}