{"product_id":"9780132468220","title":"Values Don't Change, Even as You Chase Success","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eWinners Never Cheat: Even in Difficult Times\u003c\/i\u003e (ISBN: 9780137009039) by Jon M. Huntsman. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePlay tough, play hard, play fair: returning to the simple values that made American business great.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eGrowing up poor in rural Idaho, I was taught to play by the rules. Be tough, be competitive, give the game all you have--but do it fairly. These simple values formed a basis for how families, neighborhoods, and communities behaved. They did not lose their legitimacy when I became a player in business. Yet they are missing in segments of today’s marketplace....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071653789936,"sku":"9780132468220","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132468220_p0.jpg?v=1763640273","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132468220","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}