{"product_id":"9780132468909","title":"Invention Isn't Everything: Consumer Design Rules","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eFrom Concept to Consumer: How to Turn Ideas Into Money \u003c\/i\u003e(9780137137473) by Phil Baker. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe invention is often just 5% of what’s involved in making a product succeed....\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eI remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47071654117616,"sku":"9780132468909","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132468909_p0.jpg?v=1763640604","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132468909","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}