{"product_id":"9780132476140","title":"Africa Is Richer Than You Think","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eAfrica Rising: How 900 Million African Consumers Offer More Than You Think \u003c\/i\u003e(ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eAfrica: more consumers, more wealth, more opportunity for your business.\u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India’s. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080136311024,"sku":"9780132476140","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132476140_p0.jpg?v=1763640283","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132476140","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}