{"product_id":"9780132476461","title":"Walking the Walk: Having Your Customers Love You","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eDo You Matter?: How Great Design Will Make People Love Your Company\u003c\/i\u003e (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eA process, not an event: achieving total commitment to building a design-driven company, from top to bottom.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e \u003cb\u003e \u003c\/b\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEven companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080143290608,"sku":"9780132476461","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132476461_p0.jpg?v=1763640249","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132476461","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}