{"product_id":"9780132479882","title":"Exclusive Product Offering: Creating Something Just for You","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eConversational Capital: How to Create Stuff People Love to Talk About\u003c\/i\u003e (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDelivering one-of-a-kind products and one-of-a-kind customer experiences.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eWith more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080270790896,"sku":"9780132479882","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132479882_p0.jpg?v=1763640975","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132479882","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}