{"product_id":"9780132479943","title":"The Truth About Male \u0026 Female Markets","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About What Customers Want\u003c\/i\u003e (9780137142262) by Michael R. Solomon. Available in print and digital formats.\u003c\/p\u003e \u003cp\u003eMarketing to men, marketing to women, and marketing to \"übersexuals\" . . . .\u003c\/p\u003e \u003cp\u003eSexual identity is an important component of a consumer's self-concept. People often conform to their culture's expectations about how those of their gender should act, dress, or speak. Consider the gender differences that market researchers observe when they compare the food preferences of men to those of women. Women eat more fruit; men are more likely to eat meat. As one food writer put it, \"Boy food doesn't grow. It is hunted or killed . . . .\"\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47080271085808,"sku":"9780132479943","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132479943_p0.jpg?v=1763640258","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132479943","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}