{"product_id":"9780132481922","title":"What You Need to Know Before Beginning Product Design Development","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eFrom Concept to Consumer: How to Turn Ideas Into Money \u003c\/i\u003e(9780137137473) by Phil Baker. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eStart any product design project the right way--and dramatically improve your odds of success!\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEvery product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119496741104,"sku":"9780132481922","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132481922_p0.jpg?v=1763640987","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132481922","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}