{"product_id":"9780132489515","title":"Powerful Social Media, Branding, PR Practices (Collection)","description":"\u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eNext-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits!\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e    \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any brand...reach today’s new influencers and stakeholders...find new sources of value...get your customers to love you, \u003ci\u003eand stay in love with you!\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eFrom world-renowned leaders and experts, including \u003cb\u003eJim Champy, Stewart Emery, Barry Libert, Jon Spector, Robert Brunner, Brian Solis, Mark Magnacca, \u003c\/b\u003eand many more.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cu\u003eIncluded in this collection: \u003c\/u\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e   \u003ci\u003eBuy It!: What’s in it for Your Customers? \u003c\/i\u003e(Mark Magnacca) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eBrand Revitalization: Creating a Plan to Win \u003c\/i\u003e(Larry Light, Joan Kiddon) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eKnow Your Fans: Using Word-of-Mouth Marketing to Sell Your Products \u003c\/i\u003e(Barry Libert, Jon Spector) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eDelivering the Promise of Your Brand, Keeping the Promise. . .And Other Keys to Creating Brands People Love \u003c\/i\u003e(Brian D. Till, Donna Heckler) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eThe Role of Marketing in Launching New Products \u003c\/i\u003e(Phil Baker) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eEffective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love \u003c\/i\u003e(Brian D. Till, Donna Heckler) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eWe Are Smarter Than Me: Crowdsourcing New Businesses \u003c\/i\u003e(Barry Libert, Jon Spector) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eYou Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer’s Gut \u003c\/i\u003e(Robert Brunner, Stewart Emery, Russ Hall) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eWhat Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises \u003c\/i\u003e(Jim Champy) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003ePR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results \u003c\/i\u003e(Deirdre Breakenridge) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003ePR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? \u003c\/i\u003e(Brian Solis, Deirdre Breakenridge) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eWalking the Walk: Having Your Customers Love You \u003c\/i\u003e(Robert Brunner, Stewart Emery, Russ Hall) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eActive Storytelling: Using Video News Releases for PR Professionals \u003c\/i\u003e(Brian Solis, Deirdre Breakenridge) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eSocial Networking for Promoting YOU as a Brand \u003c\/i\u003e(Brian Solis, Deirdre Breakenridge) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eHow to Generate Effective Press Releases for Social Networks \u003c\/i\u003e(Brian Solis, Deirdre Breakenridge) \u003c\/li\u003e  \u003cli\u003e   \u003ci\u003eInvention Isn’t Everything: Consumer Design Rules \u003c\/i\u003e(Phil Baker) \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119421997296,"sku":"9780132489515","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132489515_p0.jpg?v=1763640947","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132489515","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}