{"product_id":"9780132541220","title":"To Tweet or Not to Tweet: Writing Effective Text Messages for Business","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About the New Rules of Business Writing\u003c\/i\u003e (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eHow to plan and write powerfully effective business Tweets (and other super-short messages). \u003c\/p\u003e  \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003eIncreasingly, large organizations are finding an active Twitter “presence” essential to branding and customer interface. If you’re an entrepreneur, a professional, or a consultant, Twitter can be great for your purposes, too. But super-speeding the delivery system does not mean you should short-shrift the writing process. On the contrary: Look at texting and tweeting as the ultimate self-edit–a sort of final writing exam.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106434859248,"sku":"9780132541220","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132541220_p0.jpg?v=1763640308","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132541220","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}