{"product_id":"9780132542456","title":"The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate","description":"\u003cp\u003e \u003cb\u003eNEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!\u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eFive new chapters: planning\/metrics, customer service, and much more\u003c\/li\u003e  \u003cli\u003eNew and revamped case studies\u003c\/li\u003e  \u003cli\u003eNew guest contributions from world-class experts, such as Charlene Li\u003c\/li\u003e  \u003cli\u003eNew, instantly actionable “To Do” lists after every chapter\u003c\/li\u003e  \u003cli\u003eNew Facebook discussion threads and much more!\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWhatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWriting for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThis edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eShih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the \u003ci\u003eone \u003c\/i\u003eindispensable social networking guide for \u003ci\u003eevery \u003c\/i\u003eorganization!\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47106435121392,"sku":"9780132542456","price":18.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132542456_p0.jpg?v=1763640212","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132542456","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}