{"product_id":"9780132553865","title":"Simple Strategies for Developing and Writing Effective E-Newsletters","description":"\u003cp\u003eThis Element is an excerpt from \u003ci\u003eThe Truth About the New Rules of Business Writing\u003c\/i\u003e (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eCrafting e-newsletters that work: quick guidelines for getting started, and getting \u003ci\u003eresults.\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eEffective e-newsletters can be very productive for a business, department, or even an individual. They build relationships, keep clients connected, serve as a superb selling tool for new clients, and help focus your branding and marketing. But they must have substance and be simple, direct, concise, readable, and jargon-free. Here are some general guidelines....\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47077418729712,"sku":"9780132553865","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132553865_p0.jpg?v=1763640969","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132553865","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}