{"product_id":"9780132563505","title":"Accelerants for Growth in Africa: Cell Phones and Banking","description":"\u003cp\u003eThis is the eBook version of the printed book.\u003c\/p\u003e \u003cp\u003eThis Element is an excerpt from \u003ci\u003eAfrica\u003c\/i\u003e \u003ci\u003e Rising: How 900 Million African Consumers Offer More Than You Think (9780132339421)\u003c\/i\u003e by Vijay Mahajan. Available in print and digital formats.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eDiscover Africa, the world’s fastest-growing cellphone market—and learn how those cellphones are creating a foundation for breakthrough growth.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThere are now more than 130 million Africans with cell phone subscriptions, and it is the fastest growing mobile phone market in the world. A 2007 study by the Africa Media Development Initiative found that cell phones were achieving a compound annual growth rate of 85 percent or more in 10 of the 17 African nations surveyed…\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47108680220912,"sku":"9780132563505","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132563505_p0.jpg?v=1763640975","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132563505","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}