{"product_id":"9780132575492","title":"The iOS 4 Developer's Cookbook: Core Concepts and Essential Recipes for iOS Programmers","description":"\u003cb\u003e  \u003c\/b\u003e\u003cp\u003ePraise for previous editions of \u003ci\u003eThe iPhone Developer’s Cookbook\u003c\/i\u003e\u003c\/p\u003e    \u003cp\u003e“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eTim Burks\u003c\/b\u003e, iPhone Software Developer, TootSweet Software\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“Erica Sadun’s technical expertise lives up to the Addison-Wesley name. \u003ci\u003eThe iPhone Developer’s Cookbook \u003c\/i\u003eis a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eJacqui Cheng\u003c\/b\u003e, Associate Editor, \u003ci\u003eArs Technica\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed technically. This is a going to be the Petzold book for iPhone developers.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eDaniel Pasco\u003c\/b\u003e, Lead Developer and CEO, Black Pixel Luminance “\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“\u003ci\u003eThe iPhone Developer’s Cookbook \u003c\/i\u003eshould be the first resource for the beginning iPhone programmer, and is the best supplemental material to Apple’s own documentation.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eAlex C. Schaefer\u003c\/b\u003e, Lead Programmer, ApolloIM, iPhone Application Development Specialist, MeLLmo, Inc.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“Erica’s book is a truly great resource for Cocoa Touch developers. This book goes far beyond the documentation on Apple’s Web site, and she includes methods that give the developer a deeper understanding of the iPhone OS, by letting them glimpse at what’s going on behind the scenes on this incredible mobile platform.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eJohn Zorko\u003c\/b\u003e, Sr. Software Engineer, Mobile Devices\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“I’ve found this book to be an invaluable resource for those times when I need to quickly grasp a new concept and walk away with a working block of code. Erica has an impressive knowledge of the iPhone platform, is a master at describing technical information, and provides a compendium of excellent code examples.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eJohn Muchow\u003c\/b\u003e, 3 Sixty Software, LLC; founder, iPhoneDeveloperTips.com\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“This book is the most complete guide if you want coding for the iPhone, covering from the basics to the newest and coolest technologies. I built several applications in the past, but I still learned a huge amount from this book. It is a must-have for every iPhone developer.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eRoberto Gamboni\u003c\/b\u003e, Software Engineer, AT\u0026amp;T Interactive\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e“It’s rare that developer cookbooks can both provide good recipes and solid discussion of fundamental techniques, but Erica Sadun’s book manages to do both very well.”\u003c\/p\u003e  \u003cp\u003e–\u003cb\u003eJeremy McNally\u003c\/b\u003e, Developer, entp\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e https:\/\/github.com\/ \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e http:\/\/ericasadun.com\/ \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47119699575024,"sku":"9780132575492","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780132575492_p0.jpg?v=1763641024","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780132575492","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}